May 2024 – Current
Geoffrey Lamaze Photography came to us seeking a cohesive brand identity, including a refined color palette, logo, and a new website with a built-in online store. We designed a sleek, modern website that beautifully highlights Geoffrey’s photography and makes it easy for visitors to browse by category or style. The integrated e-commerce functionality allows Geoffrey to seamlessly sell his canvas prints directly through the site, empowering him to grow his business and reach a wider audience.
The logo was inspired by Geoffrey’s personal signature and the essence of the camera itself. We drew from the concept of what the eye behind the lens sees, the viewfinder’s focus frame used to target and capture the perfect shot. By blending this viewfinder design with Geoffrey’s signature, the final logo creates a distinctive and memorable mark that reflects both his artistic vision and passion for photography.
The Geoffrey Lamaze Photography website was designed to fully capture the beauty and depth of Geoffrey’s work. The site utilizes the parallax effect and smooth photo transitions throughout the portfolio, creating a fluid and immersive viewing experience that immediately reflects his artistic style.
The online store was built using completely free tools — a challenge that required creative problem-solving to ensure a seamless and intuitive user experience. Visitors can easily browse and purchase canvas prints, while the integrated contact form makes booking photo shoots effortless. With this setup, Geoffrey now has a powerful platform to both showcase and sell his work with ease.
